In the competitive landscape of the Middle East market, where speed, trust, and top-tier service are paramount, ThoYu has emerged as a trusted partner for a pioneering Iraqi paperboard manufacturer. When this established player in the paperboard sector decided to cross over and venture into wooden pallet production, ThoYu rose to the challenge, offering tailored solutions to meet their unique needs.

The Iraqi client, a leading paperboard producer with six large production bases, made a strategic decision to build their own wooden pallet production line in a bid to lower supply chain costs. Initially, their plan was to use the pallets internally for their operations.

During the early stages of cooperation, it became clear that the client’s previous supplier had missed the mark in understanding their true requirements. The Iraqi company needed a versatile production line that could manufacture a variety of pallet sizes and styles — far more flexibility than what their old equipment offered.

Recognizing this gap, ThoYu took a proactive approach. Our team engaged with the customer to understand their specific needs, confirming the sizes and styles required. We recommended cutting-edge equipment that aligned with their production goals and provided a detailed quote. Initially, the client was hesitant to move forward, as the new equipment was quite different from what they were accustomed to.

To alleviate any concerns, ThoYu’s sales team went above and beyond, sending high-definition videos and images of the equipment in action. The team also provided in-depth explanations, showcasing the advantages of the new machinery.

(The pallet machine is in operation)

(The pallet machine is in operation)

After two rounds of adjusting the proposal to better fit the client’s needs, the Iraqi company agreed to proceed with the purchase. They selected one intelligent pallet nailing machine, one automatic pallet machine, one palletizing machine, and three sets of custom molds.（Click here to view more）

This partnership taught us an invaluable lesson: customers don’t just seek equipment — they want a long-term partner who can guide them through the installation, commissioning, and operational phases of the production line. By acting as the customer’s “decision-making brain,” providing side-by-side comparisons of equipment, and committing to full lifecycle maintenance, ThoYu earned the trust necessary to secure the deal.

During the testing phase, a slight deviation in nailing accuracy was discovered. ThoYu’s CEO, who is also a seasoned technical expert, immediately flew to the factory to oversee the situation. While reviewing the equipment, he noticed imperfections in the welds and weld beads.

In his characteristic hands-on style, the CEO issued clear instructions: “Prioritize functionality, but refine the appearance! We need to pinpoint the source of the issue today.” His leadership ensured that the nailing accuracy issue was addressed swiftly. Additionally, the welds were meticulously polished to ensure the final product met not just functional, but also aesthetic standards.

Our engineering team responded promptly, recalibrating the mold positioning system to resolve the accuracy problem. They also conducted a comprehensive inspection and polishing of the machine’s welds and beads, leaving no detail unaddressed.

The outcome was a machine that offered both high performance and impeccable appearance — a testament to ThoYu’s unwavering commitment to quality and client satisfaction.

(Machine details)

(Machine details)

(Machine details)

This successful project in Iraq is just one chapter in ThoYu’s broader journey. Our commitment to delivering top-notch equipment and after-sales service has established us as a trusted partner in the Middle East, and our solutions continue to expand beyond wooden pallets.

From plant fiber molded pallets to plastic pallet production lines, ThoYu’s solutions cater to a wide range of industries. Whether you’re planning to build a new production line or upgrade an existing one, we offer customized solutions that meet your unique needs.

The success of this Iraqi client, coupled with our comprehensive service offering, has set the stage for ThoYu to further strengthen its presence in the Middle Eastern market and beyond. With the lessons learned from this partnership, we are well-positioned to help more companies achieve their production goals with cutting-edge technology and unparalleled service.